The right people
see the right data.
Users, roles, row-level security and column masking are built into the database — so "who can see what" is a policy you set once, not code you hope every team remembers to write.
Access control that holds up in the audit — and in production.
Users, roles and grants live in the database itself. The analyst reads what they should, the contractor sees their slice, and nobody inherits more than they need — without a six-month IAM project.
Column masking keeps SSNs, salaries and emails hidden from the people who don't need them — even when they query the same tables as the people who do. No app code required.
API calls, SQL tools, dashboards — every path into your data goes through the same rules. Set the policy once and stop wondering which integration forgot to enforce it.
Roles, grants and access are reviewable in one place, with an access log to back it up. 'Who can see customer PII?' becomes a query, not a week of Slack archaeology.
Rules enforced where the data lives can't be forgotten by an app.
When access rules live in application code, every new service, script and BI tool is a chance to skip them. When they live in the database, there's nothing to forget — the policy travels with the data.
That's the difference between "we believe only support leads can see refunds" and "here's the policy that enforces it, and the log that proves it."