industries · 07

Mutual Funds. Six workloads, one endpoint.

Asset management companies, RTAs & distribution — the workloads below need more than one data model at once, which is exactly why they stall on a stitched stack.

who this is sized for

Asset management companies, registrars and transfer agents, national distributors and MFD platforms operating at retail scale across India.

who owns the problem
Chief Business OfficerHead of Sales & DistributionFund Manager / Head of ResearchHead of Investor ServicesHead of ComplianceChief Technology Officer
why now

The forcing function.

Indian mutual fund AUM more than doubled in five years, investor accounts are at a record high, and SEBI has opened the category to new entrants — competition is shifting to service quality and distribution intelligence. At 27 crore folios, the fund house that can answer “which distributors are about to lose SIPs” in seconds holds a market-share advantage over the one that files a BI request.

the relationship graph

The distribution graph — net sales originate through ARN hierarchies and sub-broker chains, not where they are booked.

₹73.73 lakh cr

Indian MF industry AUM at March 2026 — more than doubled in five years (AMFI)

27.39 crore

investor accounts; ₹32,087 crore monthly SIP inflows — March 2026 (AMFI)

New entrants

SEBI approvals expanding the field — service and data become the differentiator

the shape of the work

Six workloads, five query shapes.

Almost no workload here needs only one data model — which is why single-model databases deliver it only with a second system and a sync problem.

data-model mix across these six workloads
SQL 5/6
Vector 4/6
Graph 3/6
Full-text 3/6
/ask 3/6
workload × data model
SQL
VEC
GRF
FTS
ASK
01 Distributor & channel intelligence — uses SQL, Graph, /ask
02 Redemption & SIP-stoppage prediction — uses SQL, Vector
03 Fund research & factsheet copilot — uses Vector, Full-text, /ask
04 Investor service deflection — uses Vector, Full-text, /ask, SQL
05 NFO targeting & investor look-alikes — uses Vector, SQL, Graph
06 Mis-selling & suitability surveillance — uses Graph, Full-text, SQL
SQL — what is true right now? Vector — what resembles this? Graph — what is this connected to? Full-text — where exactly is it written? /ask — just tell me, in plain language.
where OriginChain powers Mutual Funds AI
01
Distributor & channel intelligence

Model ARN hierarchies, sub-broker chains and platform relationships as a graph, joined with live flow data — see where net sales actually originate, not where they are booked.

SQL Graph /ask

Commission spend redirected to genuinely productive channels; faster reaction to flow shifts.

02
Redemption & SIP-stoppage prediction

Score every folio for stoppage risk using behavioural similarity to previously churned investors, joined with live transaction and market context.

SQL Vector

Retention intervention before the mandate is cancelled — where the economics are decisively better.

03
Fund research & factsheet copilot

Semantic and full-text retrieval across portfolios, factsheets, commentaries and filings, so sales and research teams can ask comparative questions in plain language.

Vector Full-text /ask

Sales enablement without a research bottleneck; consistent, sourced answers in the field.

04
Investor service deflection

Folio-aware self-service — account-specific questions answered by joining semantic retrieval over process documentation with the investor's own live RTA record.

Vector Full-text /ask SQL

Sharp reduction in RTA call volume and cost per investor interaction.

05
NFO targeting & investor look-alikes

Find investors resembling the ideal holder of a new scheme using embedding similarity over holding and behaviour profiles, expanded through the distributor graph.

Vector SQL Graph

Higher NFO collection per rupee of campaign spend; better post-launch persistency.

06
Mis-selling & suitability surveillance

Detect churn patterns, unsuitable switches and concentration anomalies across the distribution network as graph patterns rather than one-off exception reports.

Graph Full-text SQL

Issues surfaced internally ahead of regulatory attention; distribution risk quantified.

Impact statements are directional targets referenced to published industry research — calibrate against your own baseline.

the consolidation case

The stack this replaces in Mutual Funds.

RTA extracts CRM Warehouse Search cluster Vector store
OCDB — one substrate
SQL Vector Graph Full-text /ask

Five licences, five sync jobs, five security perimeters — collapsed into one atomic store.

the board-level outcome

Flows, folios, distributors and research in one query — the operating requirement for competing at 27 crore accounts.

Start with your data challenge — not a product demo.